Sponsorships
With over 10 years in Sales, Customer Relations, Business Development and Marketing, Melissa is no stranger to building strong, long lasting customer relationships based on integrity and trust. With sharp instincts and spirited intuition, she has an ability to dive right into the heart of a customer’s needs and requirements.
Since she was a little girl, she had a natural knack for business. Growing up in her parent’s cafés, she learned early on the importance of customer service. Watching her Dad flip eggs on the grill, just the way the customer liked them, with a smile ear-to-ear, Melissa observed the power of connection and the importance of repeat customers.
Fast forwarding, she never lost sight of where she came from, and the business fundamentals she learned when she was a kid. In her early 20’s, she spent nearly 3 years selling premium vehicles in a male dominated industry-where she held her own.
After going back to school at 25, Melissa gained a Marketing diploma-honours status- and quickly landed a Business Manager position for a rising software company in Ottawa called Valydate, Inc. She spent over 4 years managing Valydate’s sales organization throughout Canada and the US. She built and nurtured Tier 1 and Tier 2 clients in the Telecommunications, Aerospace and Defense, Consumer Electronics and Medical Equipment space. She was instrumental in building Valydate’s client base while maintaining solid relationships with partners and external sales representatives. Her hard work helped lead to the acquisition to Mentor, A Siemens Business.
Since 2017, Melissa has been managing the Business Development role at one of Ottawa’s top Marketing Agencies, TrueCourse Communications. Located in Kanata North, TrueCourse supports a wide variety of clients in different industries from Construction, Tech (IO, AV, SaaS, IT, Cyber Security, Defence, etc.), Associations, Economic Development, and Start-ups/Mid/Large companies of all kinds (Restaurants, Real Estate, Insurance, Health & Wellness, etc.). She is a client’s first point of contact and is passionate about learning about their business needs and finding a creative solution to support them.
